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EcommerceBytes-NewsFlash, Number 2222 - February 12, 2010 - ISSN 1539-5065     Previous | | Next
eBay Motors Lets Franchise Dealers Target Local Shoppers
By Ina Steiner
EcommerceBytes.com
February 12, 2010




eBay Motors launched an online shopping experience to provide local inventory at up-front pricing. The new option, powered by online auto-buying platform Zag, allows franchise dealers to target highly-qualified groups of local consumers ready to purchase a new vehicle in a no-haggle environment. eBay Motors also modified its homepage to offer shoppers the option to either choose new cars or used cars.

The new offering complements existing selling options for new vehicles offered by eBay Motors, including National Market, which exposes vehicle inventory to more than 10 million unique visitors each month, and Local Market, which allows dealers to reach highly qualified local buyers. Dealers can now choose from a variety of new car selling options on eBay Motors, including auction, fixed price, best offer or an online classified ad to drive leads.

Nicolas Franchet, Senior Director of U.S. Vehicles at eBay Motors, said, "eBay Motors offers more options for auto dealers than simply used cars and auctions. It's a multi-dimensional marketplace for franchise dealers and OEMs to drive sales and marketing of all vehicles, parts, and services, while offering unparalleled value and selection to consumers."

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