Marty Weintraub, President and founder of aimClear, will be speaking on a panel about advanced keyword research at the upcoming Search Engines Strategies conference in New York. He sat down with AuctionBytes Editor Ina Steiner last week to talk about search engine optimization, search marketing and social media, and offered targeted advice for small sellers.

"It's easy to waste pay-per-click money or other types of marketing efforts on keywords that aren't about people buying," he said, explaining that intent was key in selecting keywords. Mr. Weintraub gave real life examples and shared some favorite tools with listeners, such as Google AdWords Keyword tool, to explain his techniques.

Also covered in the interview was advice for small merchants attending Search Engine Strategies on how to get the most out of the conference. The podcast is available on the AuctionBytes Ecommerce Industry SoundBytes podcast page and through iTunes.