ComScore said online retail spending was nearly $34 billion for the first three months of 2010, up 10 percent year-over-year, the first time growth rates reached double-digits since the second quarter of 2008.
ComScore chairman Gian Fulgoni said, "While these spending gains provide reason for optimism, we should note that upper-income households are currently shouldering much of the growth. Should the economy falter in the second half of the year and upper-income consumers return to a savings mode, we could still see growth decelerate. But for the time being, this momentum is encouraging."
Other highlights from the first quarter include:
Growth in the first quarter was predominantly driven by upper-income consumers, with spending among the $100,000+ household income segment up 14 percent.
Pureplay (online-only) retailers continued to gain ecommerce spending market share from multichannel retailers.
Larger online retailers continued to generate higher growth rates than smaller retailers, but the smaller retailers are finally beginning to see positive growth once again.
ComScore is holding a webinar on the state of U.S. online retail and will share survey findings highlighting consumer sentiments regarding the economy on May 27, more information is available on the registration page.
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