Online marketplace Bonanzle has hired Alex W. Berg as Chief Product Officer. Berg is a seasoned ecommerce veteran, having headed site development at Blue Nile, the largest online retailer of certified diamonds and fine jewelry. He also spent time as Creative Director at Expedia and most recently was Vice President of Product Development at Wetpaint.com.

Berg's specialties are "product strategy, e-commerce/e-tailing, user centered design, agile development, usability testing and engineering, managing cross-functional teams," according to his LinkedIn profile, where he wrote, "My "super power" is building eclectic teams and empowering them to do exceptional work in an environment that's best-in-class."

Bonanzle recently raised $1 million from angel investors. Bonanzle founder Bill Harding shared his growth plans with AuctionBytes in this April news story.

Harding said Berg caught his attention with his focus on making customers happy. "This is how Bonanzle has grown to its current size, and I believe it is how we will continue our rapid pace of growth." One of Berg's first tasks is to hire a User Experience Designer.

Alex Berg became a member of Bonanzle in April and is selling an H.G. Wells hardcover book for $5 or best offer - you can pay him via PayPal.