Google has acquired Like.com, which was founded by Munjal Shah, who also founded eBay tools provider Andale.com a decade ago. Google spokesperson Andrew Pederson said Like.com would operate its websites separately in the near term and said, "We're excited about the technology they've built and the domain expertise they'll bring to Google as we continue to work on building great e-commerce experiences for our users, advertisers and partners."

A message on the Like.com home page from Shah said the company was the first to bring visual search to shopping and the first to build an automated cross-matching system for clothing. He wrote, "We see joining Google as a way to supersize our vision and supercharge our passion."