Mobile technology and increasing adoption are benefiting local retail businesses, and an announcement from Yahoo on Wednesday is further proof the search engines are paying attention.
Yahoo entered into an expanded partnership with Dex One Corporation. All businesses advertising on Dex One's local search site DexKnows will now be able to have their online listings appear in Yahoo Local search results. The expanded partnership doubles the geographic area covered by an existing relationship formed in 2007, providing more local businesses with greater opportunities to attract ready-to-buy customers.
"Yahoo is committed to helping local businesses unlock the potential of digital advertising," said Regan Senkarik, Vice President of Channel Sales, Yahoo. "Expanding our agreement with Dex One will provide their clients with greater exposure in local communities and more consumers with detailed information on local businesses."
You may quote up to 50 words of any article on the condition that you attribute the article to
EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com. All other use is prohibited.
Have a question about buying or selling online? Want to get marketing or technical advice? AuctionBytes Discussion Forums are the place to come to get answers to your questions and get advice! Great tips - a refreshing change!
Mobile technology and increasing adoption are benefiting local retail businesses, and an announcement from Yahoo on Wednesday is further proof the search engines are paying attention. 