Brides these days probably wonder how any woman ever managed to plan a wedding before the Internet, and if you've ever visited TheKnot.com, you understand why. The Knot helps brides and grooms with every task needed to plan their wedding, and by offering ads and vendor directories, it gives companies an opportunity to reach a very targeted market.

Now Etsy sellers who offer wedding favors, invitations, hair and fashion accessories, cake toppers, or unique wedding ideas can promote their Etsy shops on TheKnot.com for 20% off regular rates thanks to a recent partnership between the companies.

The Knot can also create customized marketing packages for sellers, including featured listings and email marketing. Brides on The Knot already seek out Etsy sellers for unique or personalized items, such as customized wedding hangers, so this partnership between Etsy and The Knot may be a "match made in heaven." More information is available on TheKnot.com/etsy.