WebSideStory's reported that Saturday is the most popular day for Web surfing, while Wednesday is the low point in the week for Internet traffic. (Visit http://www.StatMarket.com for details.) This may affect your decision about what day of the week to end an auction - the more traffic when ending, the better. (I'm surprised there isn't more of a difference between the days of the week.)
Breakdown of surfer traffic by day of the week (Jan. 30 - Feb. 5):
Day % of Traffic
Sun. 14.03%
Mon. 13.71%
Tues 13.58%
Wed. 13.44%
Thurs. 14.37%
Fri. 15.36%
Sat. 15.51%
StatMarket.com publishes data gathered from more than 30 million unique daily visitors to more than 100,000 Web sites worldwide using WebSideStory's HitBox Web audience analysis technology.
Ina Steiner is co-founder and Editor of EcommerceBytes and AuctionBytes.com and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @auctionbytes and send news tips to ina@ecommercebytes.com.
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