In the last issue, I reviewed SquareTrade's online dispute resolution service (http://www.auctionbytes.com/Email_Newsletter/19/20/20.html#squaretrade). I would like to clarify the pricing structure. SquareTrade's online dispute resolution service is FREE to anyone on any online auction site that has a problem. It does not matter if the seller has a SquareTrade seal or not.
The SquareTrade seal means the seller has committed to following through with the dispute resolution process. If the seller does not have a seal, SquareTrade cannot guarantee that the seller will use the process.
Ina Steiner is co-founder and Editor of EcommerceBytes and AuctionBytes.com and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @auctionbytes and send news tips to ina@auctionbytes.com.
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