The reviewers were OAUA members, all of them experienced online auction users, who volunteered to be part of the OAUA product evaluation team. They signed confidentiality agreements and certified that they have no connection to the products they evaluated.
Steve T. of OAUA developed the methodology, the evaluation tools and wrote the final reports based on the reviewers' reports. Each auction system was evaluated by at least three testers, and the final reports are a compilation of their assessments.
The Evaluation
Auction management tools help sellers organize and post their items to auction Web sites like eBay. Web-based auction management systems are just that - you access the programs via the Internet. This is opposed to software that is installed on the seller's computer. The advantage of using computer-installed software is that you can do much of the work offline, a definite plus if you have a dial-up connection and are paying for Internet access by the minute. OAUA will be releasing a review of auction management software in the future.
Here are the six Web-based auction tools OAUA evaluated: Andale, AuctionFlow, AuctionWatch Auction Manager, AuctionWorks, GoTo Auction Manager and ManageAuctions. Three of the programs are free to use, and three are paid services. The cost of the services seems to have no relationship to the overall ratings. For example, the highest overall rating was given to GoTo Auction Manager, a free program.
This is a very nice comparison of the auction management systems available to auction users, and well worth reading. I'm looking forward to OAUA's review of the auction management software, which will be released soon.
Ina Steiner is co-founder and Editor of EcommerceBytes and AuctionBytes.com and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @auctionbytes and send news tips to ina@ecommercebytes.com.
You may quote up to 50
words of any article on the condition that you attribute the article to
EcommerceBytes.com and either link to the original article or to
www.EcommerceBytes.com. All other use is prohibited.
You can read past newsletters going back to 1999 - click on a year and you'll be taken to all 24 issues from that year, which you can read in full-text!
Have a question about buying or selling online? Want to get marketing or technical advice? AuctionBytes Discussion Forums are the place to come to get answers to your questions and get advice! Great tips - a refreshing change!