Yahoo Stores will implement new pricing for its store offerings, lowering its monthly fee and adding insertion and final value fees. The new pricing, which will go into effect in October, is $49.95/month plus a 10-cent insertion fee with a half-percent transaction fee. The insertion fee is based on the daily average number of published products in a store and is based on the previous calendar month's product count.

The new pricing replaces the $100/month charge for up to 50 items and $300/month charge for between 51 and 1,000 items. While the new pricing lowers the monthly fee, storeowners with brisk business will probably pay more due to the .5% final value fee.

There is also a 3.5% revenue share for sales driven through the Yahoo Network, including the Yahoo Directory and Yahoo Network search and the optional Yahoo Shopping.

Yahoo Stores http://store.yahoo.com is a robust offering for fixed-price selling only. Yahoo also offers a free "Auction Booth" feature for auction listings only http://help.yahoo.com/help/us/auct/asell/asell-33.html . It is not a Storefront offering, but it displays your Yahoo auction listings in one place and you can give it a custom look and feel.

Yahoo also said it entered into an agreement with GotMarketing allowing Yahoo Store merchants to design direct-marketing emails in order to increase exposure and attract new customers.