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EcommerceBytes-Update, Number 86 - January 05, 2003 - ISSN 1528-6703     Previous |

Book Review: ''Taking Your Retail Business onto eBay''

By Ina Steiner
EcommerceBytes.com

January 05, 2003
 



"Taking Your Retail Business onto eBay" is a new book by Skip McGrath, an eBay PowerSeller and president of Vision-One Press. Skip has put together a practical guide for retailers who want to learn how to sell on eBay. He covers all the basics in a very readable, user-friendly way.

This is a great book for store-owners or anyone who want to learn the fundamentals of selling on eBay, with insider's tips and tricks. For instance, Skip candidly warns readers about the double-edge sword of leaving negative feedback.

Those new to eBay often wonder about what types of auctions to run and when to end them. Skip outlines some savvy strategies on when to use 3-day auctions, and what days and times are good to end an auction. Also included are useful sample email letters to use in corresponding with buyers, and much more.

Skip makes common-sense recommendations about auction-management tools to check out depending on your level of selling, without getting into the nitty-gritty of how to use the tools.

The book is clearly written by an experienced auction PowerSeller, and Newbies will benefit from Skip's advice. Vision-One Press also publishes other books and manuals, including "The Wholesale Buying and Selling System," as well as a free email newsletter, "The Auction Seller's News."

"Taking Your Retail Business onto eBay" is formatted as a workbook, so readers can take lots of notes. The book is 8.5 x 11 and is 76 pages long. The spiral binding makes it easy to prop up next to your computer. The book comes with a 90-day, No Questions Asked, Money Back Guarantee and costs $19.95 plus $4.25 shipping.

Read more about the book and how to order at: http://www.auction-sellers-resource.com/products/retailebay.shtml.

Editor's Note: Vision-One is a long-time advertiser on AuctionBytes.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and AuctionBytes.com and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @auctionbytes and send news tips to ina@ecommercebytes.com.


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