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EcommerceBytes-Update, Number 100 - August 10, 2003 - ISSN 1528-6703     Previous | | Next

Online Auction Strategies: Taking Better Photographs with the EZcube

By David Steiner
EcommerceBytes.com

August 10, 2003
 



Several months ago, I wrote an article illustrating how to make an inexpensive seamless background for taking auction pictures (http://www.auctionbytes.com/cab/abu/y202/m11/abu0082/s02). A "seamless" eliminates distracting hard shadows behind the subject you're photographing, giving your item a more professional look (and hopefully increasing bids on your auctions). The beauty of the seamless I suggested was that it only cost a few dollars to make and also folded up nicely for easy storage.

Now someone has taken the portable seamless concept quite a bit further - and I must say, I'm impressed. The idea is the brainchild of Stephen Dougherty of Beverly, Massachusetts. He came up with the idea in late 2002, while helping work on a book about desktop digital photography. "We tried many different solutions, and this concept just seemed to be the best by far," explained Dougherty. "It just seemed to solve so many problems."

The EZcube is a photographic-nylon light tent that not only provides a seamless "sweep" background, but is also translucent. This allows diffused light to enter the inside of the tent from all sides, giving a soft, even light to the item you're photographing. Here's a page I created that shows an EZcube in action: http://www.auctionbytes.com/cab/pages/ezcube

The EZcube takes less than a minute to set up and simply entails pulling the expandable tent from its soft case, unfolding it, and attaching the "sweep" inside the cube by its Velcro tabs. (The sweep is a piece of nylon that attaches to the inside of the EZcube to make a seamless background.)

You can set up lights on either side - or do what I did, which was take the EZcube outside and let the sunlight filter through the light tent. The larger of the two available models opens up to a 30"x30"x30" cube, which I found to be more than adequate for most of the items I sell. Dougherty's site also sells a 20"x20"x20" polyester light tent for smaller items.

The EZcube comes with a nylon panel that attaches to the front of light tent. The panel has a slit in the center that allows you to insert the lens of your camera and take pictures. This is very handy if you're shooting something highly reflective and want to surround it 360 degrees. No more reflections in shiny metal teapots!

The front flap also diffuses light being thrown toward the front of your item. For example, I enabled the flash on my camera, and used the nylon panel to diffuse the flash so that no "hotspots" of light appeared on my item.

Another option is to put a piece of colored cardboard inside the EZcube, in place of the nylon sweep. That gives your pictures some variety, in case you get tired of the same white background. In fact, even though the nylon sweep is machine washable, Dougherty recommends using cardboard inside the tent to keep from soiling the material.

The most challenging aspect of the EZcube is folding it up to fit back into its 16"x4" case for storage. There's definitely a trick to it (the technique is outlined step-by-step here: http://www.tabletopstudio.com/documents/Folding-the-cube.htm). But once you've mastered it, you'll be folding it like a pro!

Daugherty sells the light tent and other digital photography accessories on his Web site and on eBay. There are two models available:

EZcube Tabletop Studio Light Tent

  • Designed for objects up to 18" wide and 20" tall
  • Includes Front panel, white sweep (seamless backdrop) and carry bag
  • Approx 30" x 30" x 30"
  • Folds up and fits into a 16" x 4" carrying bag

Price: $124.95

Small EZcube Lighting Tent

  • Same features as the standard EZcube, but smaller in size. Approx. 20" x 20" x20"

Price: $90.00

Daugherty set up a special code for AuctionBytes readers that will give them a 28% discount on the purchase of an Ezcube from his Site, making the price less than the price they are selling for on eBay. The discount will only be valid until September 10, 2003. (Be sure and use the coupon code, see below!)

  • Large EZcube Light Tent, regular selling price: $124.95 eBay price: $90
    AuctionBytes reader coupon price (through 9/10/03): $89.96
  • Small EZcube Light Tent regular selling price: $90 eBay price: $85
    AuctionBytes reader coupon price (through 9/10/03): $64.80

To order an EZcube, go to http://store.yahoo.com/greenbatteries-store/tabtopstudac.html and select the light tent of your choice. To get the AuctionBytes discount, you will need to enter the coupon code: EZCUBE-AB on the order form at the time you are placing the order. The discount will automatically be applied. Shipping is $5.50 anywhere in the continental U.S.

I have to say that in nearly 5 years of doing online auctions, this is one of the most useful tools I've seen come along.

About the author:

David Steiner is President of Steiner Associates LLC, publisher of AuctionBytes.com and the EveryPlaceISell.com merchant directory. David, a former television producer, handles business development and advertising for AuctionBytes. You can reach him at dsteiner@auctionbytes.com


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  • Shedding Light on the Basics of Good Lighting - September 09, 2000, Issue #21
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  • Photo Quality Impacts Online Auction Prices - April 30, 2002, Issue #306
  • Taking 'Hollywood' Photos on a Budget: Building a Cheap (and I mean CHEAP) Seamless Background for your Auction Pictures - November 03, 2002, Issue #82
  • Announcing Snappy Auction Photos, New Book for Online Sellers - November 17, 2002, Issue #83
  • New Book Helps Auction Sellers Take Digital Photographs - November 20, 2002, Issue #428
  • Online Auction Strategies: Taking Better Photographs with the EZcube - August 10, 2003, Issue #100


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