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EcommerceBytes-Update, Number 137 - February 20, 2005 - ISSN 1528-6703
This & That: Online Auction Roundup
1) Search Engine Marketing
By Ina Steiner
Reminder: AuctionBytes does not endorse the products and services featured in the "This & That" column, which often features new Web sites. (Anyone can set up a Web site.) Fraud has become widespread in the online auction world, and you should think twice before giving private information or User IDs and passwords to any third party.
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From eBay's Chatter newsletter, an article about search-engine marketing:
http://pages.ebay.com/community/chatter/2005February/stores.html
2) RetailingExperiments Research Brief: eBay Stores
By Ina Steiner
RetailingExperiments gave us a link to their research brief about eBay Stores. Especially interesting is point number 3, "How can an eBay Store be optimized? (10 Key Techniques)." This may give you ideas on how to get the most of your eBay Store. Remember, most of these techniques can be applied to your own website or any marketplace.
http://www.marketingexperiments.com/members/retailers/ebay_stores.cfm
3) Mature Audiences Speak Out About eBay Fees
By Ina Steiner
eBay sellers are a diverse group, and one area that has long felt it has received a cold shoulder from eBay and PayPal are sellers in its Mature Audiences category. One such seller explains her views on eBay and what mainstream sellers can learn from the MA category.
http://www.backwash.com/previewnewsarchive.php?newsid=1699
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