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Author Elen Lewis wrote to tell me about an eBay auction she ran last week. She's in the process of writing a book about eBay, "analyzing what makes it such a successful brand." She auctioned off a chapter and will write up the story of the winner in chapter seven of her book, "Great Brand Stories: eBay, the brand that taught millions of people to trust one another." Lewis' last book about the Swedish Furniture store Ikea ("Great Ikea, a brand for all the people") was listed in the top five business books of the year by the English newspaper The Times. The money raised from the auction goes to a charity called Book Aid International. http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=6067380515