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Auctionbytes-Update, Number 191 - May 20, 2007 - ISSN 1528-6703     Previous Story | Contents | Next Story


WipBox Tool for the Casual eBay Seller
By Ina Steiner
AuctionBytes.com

May 20, 2007
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WipBox claims it is the easiest way to sell on sites like eBay and Craigslist, boasting that it's been "built so that your Mom, Dad, Grandma and even your Uncle Fred can figure out how to sell." Founder Jason Wiener said WipBox is not for PowerSellers, but instead was designed to simplify the online sales process for casual sellers who list 1 to 5 items per month.

Using WipBox, you enter keywords describing your items, and the program helps you figure out in which category to list with the help of DataUnison market data from eBay. It also lets you add manufacturer specifications and owner reviews to your listing using Amazon data. Image-hosting is offered via Amazon.com's Simple Storage Service (Amazon S3) for as low as 6 cents per image, and users can edit photos using SnipShot photo editor.

eBay Market Data
WipBox utilizes eBay Market Data from DataUnison to power its price, quantity and category research. Using the keywords identified from users, WipBox makes ad hoc calls to DataUnison, which returns market research data to WipBox sellers for them to use when creating their listings.

Manufacturer Specs and Reviews
Amazon.com's E-Commerce Services (ECS) powers WipBox's Specs and Reviews section. Using the keywords provided by sellers, WipBox makes calls to Amazon's ECS to return content that's relevant to users' items and potentially helpful for their listing. A user can add as many reviews and product information pages to a listing as they desire.

Free or Fee
WipBox charges sellers 25 cents to research an item on eBay, and 25 cents to research an item on Craigslist. The first photo is always free, additional photos cost 6 - 8 cents each. Sellers can pay WipBox to launch their listings on eBay (15 cents per listing) or Craigslist (also 15 cents per listing). Or they can download and post listings themselves on eBay, Craigslist or other sites.

Simplification is good, but also leads to some limitations. For instance, WipBox makes some decisions for sellers, such as automatically selecting gallery, and choosing a 3-day duration for listings. (These are features that the company could easily change, so check the details yourself before making this a deal-breaker.)

It's an interesting tool and worth watching to see how it evolves.

http://www.wipbox.com

About the author:

Ina Steiner is Editor of AuctionBytes.com and author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). She has a background in marketing and research in the high-tech and publishing fields. If you have story ideas, comments or questions, send them to ina@auctionbytes.com.



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