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Table of Contents

AB-U Issue #220 - August 10, 2008.

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From the Editor
Read the AuctionBytes editorial to catch up on important news for online sellers, including eBay's new Multiple Listings Limit policy and the challenges small sellers face in the world of ecommerce today.

Stuff in the Box: Marketing for Online Sellers
Branding your ecommerce business is critical. If you've provided a good product and good service to a buyer, they are likely to seek you out next time they are shopping online - if they can find you again. Julia Wilkinson takes a look at package inserts as a way eBay and online sellers are branding themselves and promoting repeat business.
Mpayy Promises Payments from Anywhere
Mpayy is an online payment service with a twist - it lets buyers send payments using their mobile phones. Columnist Greg Holden talks to Conrad Sheehan, the founder of Mpayy, to learn how the service works and exactly what makes it compelling to buyers and sellers.
First Item Sold Online: Makeup-Brush Sparks Friendship
Do you remember the first item you ever sold online? Let us know by sending an email to ina@auctionbytes.com and we may publish your story. Today, we hear from Ann, whose first online sale blossomed into a "beautiful" friendship.
This & That: Online Auction Roundup:
Price Tweet Delivers eBay Alerts via Twitter; eBay Changes Affiliate Program Compensation; eBay View Item Page to Keep Flex Design - All this in our This & That column!
Collector's Corner: Pencils
Like matchbooks, pencils are often adorned with company logos and advertising messages - just one reason collectors seek out what may seem like "ordinary" items to the non-collector. Learn more about the history and collectibility of - the pencil!
AuctionBytes Soundoff: Letters from Readers
In every issue, readers soundoff about issues important to them. From feedback to payment services, from increased fees to posting policies, AuctionBytes Soundoff gives you a chance to air your views.
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Ongoing Features

Discussion Forums
Have a question about buying or selling online? Want to get marketing or technical advice? AuctionBytes Discussion Forums are the place to come to get answers to your questions and get advice! Great tips - a refreshing change!
Discussions going on right now!

eBay Drop-Off Stores
AuctionBytes has created a consignment resource page. We've put together a chart of eBay drop-off stores and have links to articles and resources to learn more about consignment selling, the latest trend in the online auction industry!

Marketing Inserts
Sellers! Create custom flyers to add to your auction packages.  Simply fill in and print out!  GREAT for marketing yourself to your buyers!

AuctionBytes Bookshelf
A guide to some of the best books and reports for online auction buyers and sellers! Compiled by Ina Steiner, Editor of AuctionBytes.
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