From the Editor
While the economy has not recovered, holiday sales have improved from last year. Research firm ComScore shows a record-breaking Cyber Monday, and small online marketplaces are benefiting from the attention on small businesses from the "buy local" movement and "Small Business Saturday." Retailers of all sizes are trying to figure out how to connect with shoppers on social networking sites, and in today's issue, we've got the first in a series of articles to help you promote your store on Facebook. And check today's editorial for details about a new interview with Facebook founder Mark Zuckerberg that will air on television this evening.
Promoting Your Online Store with a Facebook Page
One of our favorite AuctionBytes contributors is back! Mark O'Neill is here with part one of a series of articles to help you figure out how to put Facebook to work marketing your ecommerce business. If you've waited to get onto this popular social networking site or have yet to set up a business page, this article is for you.
Concept Feedback: Making Your Website More Shopper-Friendly
You know your website needs to be more shopper-friendly, but if you aren't a web designer, where do you go for help? Often small business owners turn to friends and family for advice, but when it comes to providing usability and design feedback, that doesn't always work. AuctionBytes Contributing Editor Greg Holden takes a look at Concept Feedback, a site that helps online sellers get quality, actionable feedback, and discovers two things that online merchants frequently overlook when developing or redesigning their websites.
Five Things Online Merchants Should Know about Search
You may take it for granted when you go to a website and search for products, but as an online merchant, you need to know about the search engine that powers your online stores. Today, SLI Systems CEO Shaun Ryan joins AuctionBytes to reveal the five things online merchants should know about search!
EveryPlaceISell Merchant Profile: CharmCraze-y
CharmCraze-y successfully sells charms and jewelry on eBay, RubyLane and TheCharmCellar.com. Proprietor Wanda Fitzgerald doesn't mind trying out new things with her online business, viewing it as a learning experience - that's how she eventually found a satisfactory place to host her own website, which can be one of the biggest challenges for online merchants. A part-time seller for 10 years, Wanda shares some of the lessons she's learned along the way in today's EveryPlaceISell merchant profile.
Collector's Corner: Glass Christmas Tree Ornaments
It's beginning to look a lot like Christmas, and in today's column, Michele Alice gets into the holiday spirit. Christmas ornaments are popular with collectors, and glass ornaments are especially prized, be they from the 1890s or the 1990s. Whether you're a serious collector or just looking for nice pieces to decorate your tree, today's Collector's Corner will help you learn how to take care of these fragile holiday decorations and points to resources to learn more.
AuctionBytes Soundoff: Letters to the Editor
In every issue, readers soundoff about issues important to them. From feedback to payment services, from fees to online marketplace policies, AuctionBytes Soundoff gives you a chance to air your views.
You can read past newsletters going back to 1999 - click on a year and you'll be taken to all 24 issues from that year, which you can read in full-text!
Have a question about buying or selling online? Want to get marketing or technical advice? AuctionBytes Discussion Forums are the place to come to get answers to your questions and get advice! Great tips - a refreshing change!
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