Amazon.com announced its annual Toys & Games category restrictions affecting sellers for the holiday shopping season. Effective September 12, 2008, Amazon will stop accepting new sellers in the Toys & Games category. Existing sellers who do not meet the following performance criteria will not be able to sell products in the Toys & Games category from November 17, 2008 through January 5, 2009:
Seller's first sale on Amazon.com must be prior to 09/19/2008 (sale does not need to be Toy-specific)
Seller must have processed and shipped at least 25 orders by 10/18/2008 (orders do not need to be Toy-specific)
Seller has no greater than a 1% defect rate. Order defects will be evaluated for orders placed between 07/06/08 and 10/04/08.
Sellers will be notified in early to mid November if they are eligible to sell in the Toys & Games category. The Holiday Selling Guidelines are only applicable to the Toys & Games category - sellers can continue to sell eligible non-toy or -game products in other non-restricted categories.
Amazon.com has initiated seller restrictions in the Toys and Games category each holiday season since it first launched its Toy store in July 2006 after Toys"R"Us exited the platform.