Third-party sellers covet the Buy Box position and "More Buying Choices" on Amazon.com detail pages. Amazon.com's own inventory is generally featured in the Buy Box, which directs shoppers to "Add to Shopping Basket," though items listed by Gold and Platinum level sellers also have a shot at the top spots.
Amazon is now testing a new presentation of "More Buying Choices" on Consumer Electronics detail pages. The new design will initially be tested in Electronics, and will only appear to a subset of shoppers during the test, which includes the following elements:
Buy Box-eligible merchant offers previously appearing in "More Buying Choices" list format will be presented more prominently alongside the buy box winning offer in clickable tabs just beneath the availability message.
Customers who click on the new offer tabs will now be able to view offer-specific promotion information directly below the active tab, making it easier for the customer to evaluate the other buy box eligible offers without having to leave the detail page.
The horizontal presentation makes it easier for customers to compare item pricing + shipping across all buy box eligible offers.
Third-party sellers covet the Buy Box position and "More Buying Choices" on Amazon.com detail pages. Amazon.com's own inventory is generally featured in the Buy Box, which directs shoppers to "Add to Shopping Basket," though items listed by Gold and Platinum level sellers also have a shot at the top spots. 
