BuySAFE has announced the public beta of the buySAFE Shopping Advisor, a new toolbar that provides ratings on U.S.-based ecommerce websites. The toolbar also provides access to a channel where every purchase is automatically guaranteed up to $25,000 and identity theft protected at no cost. The toolbar is a desktop application that can be downloaded and installed at no charge from http://www.buySAFE.com. It integrates directly into the Web browser and provides two security features: the Safe Shopping Rating and the Safe Shopping Portal.

The Safe Shopping Rating identifies what it defines as the "finest" online businesses in the search results of every major search engine (Google, Yahoo, MSN and eBay), using four criteria: SSL Encryption, Website Security, Privacy, and Bonded Shopping. The Safe Shopping Portal features product inventory exclusively from BuySAFE Bonded Merchants, which are inspected, monitored daily and committed to providing their customers an outstanding online shopping experience.

http://www.buysafe.com