TiVo has teamed up with Amazon to provide consumers with the ability to purchase physical products from Amazon.com on their TV sets, using their TiVo remote control. With this new Product Purchase feature, television advertisers will have the ability to market products sold through Amazon.com on any broadcast or cable network, any TV show, or via any of TiVo's extensive interactive advertising features.
For example, according to the press release, if a guest on the Daily Show or Oprah has a new book, CD, or DVD out, you can purchase it on Amazon.com using your TiVo remote without missing a second of TV, whether the viewer is watching live or recorded. Consumers will also be able to use TiVo's Universal Swivel Search to easily explore and buy products associated with their favorite shows, movies, actors, and directors, directly from the television set using their TiVo remote.
Upon selecting a product users will have the option to complete the purchase immediately or add it to their Amazon.com shopping cart for later checkout. Shipping and tax, if applicable, will be automatically calculated and presented to the user before final confirmation, and purchases will be secured with a PIN associated with the user's Amazon.com account. In addition, television advertisers will be able to merchandise specific products through TiVo advertising features such as Interactive Tags, Gold Star Sponsorships, and Program Placement.
TiVo launched the new service to consumers on Tuesday by merchandising products related to several high profile shows, including but not limited to The Oprah Winfrey Show, The Ellen DeGeneres Show, The Colbert Report, and Burn Notice. Broadband-connected Series2 Series3 and TiVo HD DVRs will be able to take advantage of this new feature.
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TiVo has teamed up with Amazon to provide consumers with the ability to purchase physical products from Amazon.com on their TV sets, using their TiVo remote control. With this new Product Purchase feature, television advertisers will have the ability to market products sold through Amazon.com on any broadcast or cable network, any TV show, or via any of TiVo's extensive interactive advertising features.