Rubylane.com added several new "lanes" to its retail collectibles mall and has enhanced its search and navigation functions. Now buyers can shop more of their favorite categories while remaining in the same Lane - ensuring a more targeted, effective, and successful item Search. For example, if you are strictly a Postcard collector, you can shop in the new Postcard Lane with a reduced chance of viewing unrelated items.

The site redesign was born out of the results from a recent survey that indicated buyers wanted an even more streamlined "Search" while browsing. The site now boasts more than 340,000 collectible items from 2,000 unique shops. The marketplace has also launched a new blog, Notes from the Lane.