Overstock.com announced that the online shopping site has added county music duo Joey+Rory to the list of Overstock.com spokespersons, naming the couple as the focus of a nationwide ad campaign. Beginning this week, the husband and wife team of Joey Martin and Rory Feek will be seen as the new face of Overstock.com as the company launches a new 60 second "At home with the O" ad campaign, which features two television commercials filmed at the couple's 1870's farmhouse and family restaurant near Nashville, Tenn. The first of the two commercials debuts nationally this week.
"Joey and Rory are a perfect fit for Overstock.com; they represent us well and the people who shop with us," said Overstock.com's Stormy Simon, senior vice president of marketing and customer care. "They're a loving couple with strong values, and we happily welcome them to the Overstock family."
Joey+Rory join NBA all-star, Carlos Boozer and spokeswoman Briana Walker as representatives for Overstock.com.
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