A recent survey commissioned by PayPal revealed that seventy percent of online shoppers intend to spend less this season, mostly by purchasing fewer and less expensive gifts, limiting spending on parties and decorations, and staying home instead of traveling. But PayPal's 2008 Holiday Survey conducted by Ipsos also revealed that nearly three quarters (73 percent) of online shoppers intend to give to charity this season, compared to 60 percent in 2007.
Nearly a quarter of online shoppers said they planned to buy gift cards or green gifts such as organic foods, eco-conscious clothing and recycled house wares this holiday season. Twenty-seven percent of shoppers, ages 45 and under, are planning to give green gifts. College graduates are the most likely to receive alternative gifts including green items (28 percent), electronic gift cards (25 percent) and donations to charity on their behalf (20 percent).