ComScore reported on ecommerce spending for the first 42 days of the November - December 2008 holiday season. For the holiday season through December 12, $19.44 billion has been spent online, essentially the same level compared to the corresponding days last year.
For the twelve days beginning with December 1 (Cyber Monday), the kick-off to the heaviest part of the online shopping season, sales totaled $8.26 billion, up 3 percent versus year ago. However, the most recent work week (December 8-12) saw ecommerce sales decline by a marginal 1 percent, although December 9 emerged as the highest online spending day on record.
The fastest growing product categories during the period from December 1 through December 12 were Apparel & Accessories (up 21 percent), Books & Magazines (up 18 percent), and Flowers, Greetings & Gift (up 18 percent). Apparel & Accessories, the second largest online retail category by dollar sales, has seen sales growth as a result of aggressive discounting and unseasonably cold weather across many parts of the country. Following a strong week of Cyber Monday that was driven by large discounts on products such as flat screen TVs, sales of consumer electronics have slowed in the most recent week. The softest retail categories include Music, Movies & Videos (down 25 percent) and Office Supplies (down 33 percent).
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