eBay UK issued a statement saying the UK High Court ruled in its favor in the L'Oreal counterfeiting case on all counts and has referred a number of items to the European Court of Justice for clarification and confirmation. eBay UK Head of Trust & Safety Richard Ambrose wrote in the statement:

"This is an important judgment because it ensures that consumers can continue to buy genuine products at competitive prices on eBay. As such, it is a victory for consumers and the thousands of entrepreneurs who sell legitimate goods on eBay every day.

"When companies try to prevent genuine items being sold through the internet they demonstrate that they are out of step with consumers, how they use the internet to shop and, at this time when every penny counts, the importance of shopping around to get the best price.

"Furthermore, following legal victories for eBay in the UK, US, France and Belgium we reiterate again that cooperation and dialogue is what is needed, not litigation. Only by working together can we collectively address the issues that concern eBay, rights owners and consumers."

eBay said it would launch an online petition next month to try to amend EU competition law to remove barriers to trade.

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