The Sortprice.com shopping search engine has expanded its merchant store application on Facebook Platform to help retailers continue to effectively tap into a vast and diverse audience. The free application, available to any Sortprice.com enhanced merchant with an existing Facebook account, works hand-in-hand with their product listing on Sortprice and allows them to build a virtual store on Facebook. Merchants can have their full inventory available to Facebook users for shoppers to peruse and compare prices, complete with photos and direct links to their own websites.

"The positive response from merchants who have utilized this application since it was introduced eight months ago has been nothing short of tremendous," said Asaf Klibansky, Sortprice cofounder and CTO. "Many of them are witnessing substantial increases in traffic and sales, and with these improvements, those numbers should only continue to rise."

Retailers now have complete control over the look and feel of their stores, with dozens of choices for color schemes, the option to upload their own category images, and the ability to add a slogan to their page as well. Sortprice also included an extensive FAQ section to guide merchants through the process of configuring their stores while offering tips for promoting the application to internal and external audiences.

On the user side, Sortprice's unique Drag & Drop feature for the merchant pages is now compatible across all web browsers, and shoppers can compile a "wish list" of desired items from a particular merchant's store. These lists are viewable to all users and are the foundation for an interactive shopping experience. Visitors can comment on other users' wish lists, indicate particular items that they like, and invite friends and family to check out wish lists or specific products.

http://www.sortprice.com/facebook_store