Etsy is inviting members of its community to participate in a new contest where it will give away $20,000. For the next few months, users can submit 15- and 30-second videos that promote Etsy and the handmade movement. The ad's theme must be "A Handmade Moment" and must legibly display the text "Etsy.com."
Not only must contest entrants create and submit the video, they must also promote it on social networking sites. Etsy will select 10 finalists that surpass a minimum score based on a variety of criteria (including how many times the videos have been viewed), and then invite the community to vote on a winner. The winning submissions will receive a total of $10,000 - and Etsy will use the video. Other prizes include First Prize - $3,250; Three Runners Up: $1,250; and Six Finalists: $500.
The contest runs through August 31, 2009, and finalists will be announced in September. The contest rules are found here.