Bonanzle has launched a "Syndicated Seller" program to help sellers boost buyer traffic to their items. The program lets sellers name a fee they would be willing to pay to affiliate marketers for traffic that results in a sale. Bonanzle calls it a "name your referral fee" model, and used an example of how it might work.

"Let's say you have a set of golf clubs you want to sell for $100. Normally, Bonanzle would charge you $5 when you sell your golf clubs. But let's say you're willing to pay $10 to see them sold. The Syndicated Seller program can take that extra $5 use it to tempt blogs and web sites to send new buyers to your items. If a buyer finds the item while browsing through Bonanzle, you still pay just $5. But if a third-party web site or blog (aka an "affiliate") sends the buyer who buys your golf clubs, you pay the full $10 that you bid."

Bonanzle plans to automatically enroll Syndicated Sellers in Bing's cashback rewards program from Microsoft, exposing them to several million buyers that use Bing for shopping.

Bonanzle told its marketplace sellers it would take time for them to build a network of Affiliate Partners. The Bonanzle Affiliate Program will officially launch on August 3rd.

Link to announcement