cMarket, the leading online auction platform connecting charity auctions, consumers, and marketers, has a new online experiential marketing program for charity auctions through its BiddingForGood website. The company's new marketing program connects leading luxury brands such as LVI/Thomas Cook Travel, DKNY Jeans, Reebok Outlets, Kimpton Hotels, Dancing Deer, and The Taj Hotels with some of the leading charities and their donors in the U.S., including Muscular Dystrophy.
Items from these brands are selectively placed within charity auctions that raise money for local causes. The program generates a measurable ROI backed with hard metrics for the participating marketers.
"Because online charity auctions reach affluent consumers through their trusted causes just as they are making discretionary purchasing decisions, they are a highly measurable and experiential marketing channel," said cMarket CEO Jon Carson. The experiential marketing program allows hundreds of thousands of affluent consumers to experience a brand with an average person spending over 40 seconds on a microsite built with rich media to optimize the consumer’s brand experience.
cMarket, which booked $1.3 million in advertising commitments in 2008, the program’s first year, has already book $4.9 million halfway through its fiscal year and is tracking to $9 million in marketing commitments for 2009.
