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EcommerceBytes-NewsFlash, Number 2141 - October 20, 2009 - ISSN 1539-5065     Previous |
Recession Creates New Holiday Shopping Trends
By Ina Steiner
EcommerceBytes.com
October 20, 2009




PriceGrabber.com's annual Holiday Forecast Consumer Behavior Report reveals that 53 percent of consumers polled are taking coworkers off of their gift lists, and 36 percent anticipate holiday spending of between $100 and $499. The majority of online shoppers (70%) expect to spend less than $1,000 and 30% of consumers anticipate spending more than $1,000 this holiday season.

Survey data from PriceGrabber.com, a comparison shopping site, reveals that 70 percent of consumers are doing more research and comparison-shopping online, compared with 38 percent last year. Consumers are also crossing acquaintances (57 percent) off their gift lists. Other findings from the PriceGrabber.com survey of 2,018 online consumers reveal that 53 percent of consumers plan to spend less; 22 percent start their holiday shopping in October; and 50 percent shop at discount or outlet stores, compared to 43 percent last year.

PriceGrabber.com's Holiday Forecast Consumer Behavior Report is available online.

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