Amazon.com conducted a survey of its Product Ads advertisers to gather user feedback. Product Ads is Amazon's cost-per-click program in which it displays sellers' ads directly on Amazon.com marketplace pages.

According to Amazon.com's survey, respondents said they wanted more control over which category products are placed on Amazon.com, the ability to enable product searches by keyword, and conversion tracking data.

Amazon.com also said the survey showed respondents believe Product Ads does well driving a good return on investment (ROI), listing products was relatively easy, and Seller Support email and phone options were especially useful.

After following up with phone interviews of 30 sellers to get more insight and reviewing over 100 Get Technical Support cases to better understand sources of friction, Amazon.com is working on a range of projects to address concerns. It has launched Search Keywords in feeds, has begun testing new ways of categorization ads, and has started work on SKU-level reporting to provide more detailed click data.

And while other CPC sites have sent advertisers Seasonal Rate Adjustment notifications, Amazon Product Ads will not be adjusting the cost per click (CPC) prices this holiday shopping season, it said.