Amazon.com leads all retailers with the best value perception of all US adults 18+, according to YouGov's BrandIndex, the only DAILY consumer perception research service of brands. Kohl's came in second, followed by eBay. Value is measured by asking survey respondents: "Does it give good value for what you pay?"

Retailers' Value Perception, November 19, 2009
(value score in parenthesis)

1) Amazon.com (56.50)
2) Kohl's (52.24)
3) eBay (47.73)
4) Best Buy (47.20)
5) Target (33.43)
6) J.C. Penney (31.25)
7) Wal-Mart (26.12)
8) Sears (22.75)
9) Macy's (20.96)
10) Toys "R" Us (13.42)
11) Old Navy (12.78)
12) Gap (-4.21)
13) Bloomingdale's (-6.87)
14) J. Crew (-7.11)
15) Lord & Taylor (-11.12)
16) Banana Republic (-14.23)
17) Saks (-22.83)
Source: YouGov's BrandIndex

Methodology
BrandIndex interviews 5,000 people each weekday from a representative US population sample, more than 1.2 million interviews per year. Respondents are drawn from an online panel of more than 1.5MM individuals. Margin of error is a very accurate +/- 2%.

A score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.