eBay released a new "Deals" application for the iPhone and iPod touch available in eight languages. The eBay Deals iPhone app is pre-loaded with eBay's top eight mobile search categories. All listings in the eBay Deals app have less than four hours of listing time remaining, zero bids, no reserve and free/fixed price shipping calculated into the total cost. Users can customize their own deal-specific searches and place an icon in the start menu for quick access.

The eBay Deals app has built-in integration with social network sites including Facebook and Twitter, making it easier for buyers to share shopping activity with friends and build consensus around deals. The app is available for free download on iTunes and features PayPal integration.

The Deals app is the latest addition to eBay's mobile offerings. The company recently released an upgraded version of its eBay iPhone app with new features such as social networking integration. An enhanced mobile web interface (m.ebay.com) also makes it simple to browse ebay.com on any mobile phone equipped with a web browser. The company said by the end of 2009, gross merchandise volume through eBay's mobile offerings is expected to surpass $500 million.

eBay also announced it would be launching a "12 Days of Deals" promotion on November 27 - the first of the deals is a Samsung Netbook N120-12GBK "at unbeatable value." Other exclusive Mystery Deals will be featured each day until December 8.