Over one third of eBay sellers taking a survey in December reported that their sales had decreased as a result of the company's new Top Rated Seller program. However, eBay sellers whose listings included a Top Rated Seller (TRS) badge reported less of a negative impact that those whose listings did not display the badge.
Top Rated Seller is a new designation for sellers who meet certain criteria, replacing the PowerSeller logo that eBay visitors had previously seen when shopping on the site. AuctionBytes conducted a survey of readers in October 2009, and again in December 2009, to measure the effect of eBay's fall changes.
The December survey indicates that while a majority of sellers don't believe the TRS program accomplishes its goal of rewarding sellers who provide great buyer experiences (54%), having the TRS designation gives sellers an advantage over sellers who do not qualify for the program. For example, 35% of all respondents said their sales had decreased as a result of the TRS program, but only 23% of respondents whose listings display the TRS badge said their sales had decreased.
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