Bonanzle reviewed the improvements it made to its online marketplace in 2009, and outlined its goals for the coming year in a blog post on Tuesday. Here is its list of "top shelf objectives" for 2010:

• More category-specific buying experiences. The stuff that is important to a comic book shopper is different than what's important to a garden shopper. Given the flexibility of the Bonanzle platform, we think we can build great shopping experiences for many different categories that give a more personalized feel than the "one-size-fits-all" presentation we currently use.
• Improved feedback system. Not DSRs of course, but we believe that the current system still leaves open the possibility for retaliatory feedback, which is a big problem. There are better approaches, some of which can be drawn from looking at what has worked successfully elsewhere. More reliable feedback means more buyer trust, and more buyer trust means more repeat buyers (another key objective for 2010).
• Improved offers page. This page is still in version 1.0 from our launch. Not only is it something of an eyesore, but it also gets unuseful pretty quickly when you have a lot of orders to manage. We can do better.
• More interaction. Even though Bonanzle is already perhaps the most social marketplace online, we think that we have hardly scratched the surface of what is possible when it comes to bringing together a community to help each other buy and sell goods. Instant answers and helpful advice on non-ordinary products should be the norm.
• And whatever you tell us. At least half of our features over the last year were the direct result of feedback we received from our community. This promises to continue to be the case in 2010, and we're looking forward to hearing what other great ideas you have to make Bonanzle stand out from the crowd as the pre-eminent marketplace to shop for Everything But the Ordinary.

Bonanzle launched in June 2008 to fanfare from disgruntled eBay sellers (and a great deal of attention from mainstream media). Bonanzle has grown to 1.5 million unique visitors in December and over 150,000 registered users.