Visa previewed a new online-payment and shopping tool "Rightcliq by Visa" that offers comparison-shopping and social-shopping features, displays special merchant offers, manages payment options and also tracks the delivery of purchases. The service will be offered in concert with U.S. financial institution clients.

Rightcliq allows consumers to store multiple payment accounts and easily select the payment account they prefer. Consumers will also be able to store and organize online merchant discount codes/offers in Rightcliq for easy redemption at checkout. In addition to storing Visa credit, debit and prepaid accounts, consumers will be able to store other payment options, including competing brands.

Rightcliq combines Wishspace - a central location for storing items that a consumer is interested in purchasing - with a "social shopping" experience that will allow consumers to solicit opinions of friends and streamlined checkout.

Special discount offers from a variety of merchants will be available through Rightcliq, and consumers will be able to share the offers with friends through email or Facebook.

Users will be able to initiate purchases from Rightcliq or launch Rightcliq as they are browsing any merchant website when they're ready to buy. Rightcliq will automatically fill in purchase details including a shipping address and payment account number.