"TheFind shopping engine is getting a positive response from merchants for a new feature launched this week that helps them get exposure for their product listings. TheFind introduced an enhanced feed spec and a new merchant center that allows online and local stores to submit their product feeds directly to TheFind at no charge.

Siva Kumar, co-founder and CEO of TheFind, said on Thursday that over 1,000 online merchants are actively using the tool. "One thousand merchants is a significant milestone to reach in little more than 48 hours and speaks to the pent up demand for this tool and interest in TheFind."

TheFind's new feed includes more detailed attributes and offers a new tax and shipping tool to help merchants show shoppers where and how they ship and in which states they collect sales tax. Merchants can also use feed formats such as GoogleBase to submit their feed to TheFind.

TheFind contains more than 500,000 online and local stores carrying over 400 million products and hosts 17 million unique monthly shoppers. Sellers can keep up with news on TheFind's Merchant blog.