MasterCard Worldwide entered into an exclusive 3-year alliance with Next Jump and launched a new shopping site that serves up hundreds of merchant-funded discounts and special benefits each day. MasterCard Marketplace uses the same techniques as sites like Gilt.com and Woot.com to drive consumer excitement, but MasterCard Marketplace is a portal that actually drives consumers to retailers' online - and offline - locations. (Gilt.com is actually a participating merchant.)

MasterCard MarketPlace provides discount offers and/or free shipping from a network of thousands of participating merchants across a wide range of categories including apparel, jewelry, electronics and children's clothing. Key features include Overwhelming Offers, VIP in-store events, and limited-time offers.

Charlie Kim, Founder and CEO of Next Jump, said the site never compete with merchants, and it rewards the best customers. "Our technology allows merchants to re-direct ad spend towards better pricing in return for guaranteed sales. The merchant analytics from this model are incredibly impressive, allowing merchants to step up or down their participation in the program. For consumers, the best customers are rewarded with lower prices and/or VIP access to newest, hard-to-get, sold out products. Consumers that either spend more or have greater influence in getting others to shop - are the best customers and are rewarded accordingly."

Eligible MasterCard cardholders can enroll on the site at any time. To have access to the Overwhelming Offers, they must link a MasterCard.