Overstock.com announced the launch of the Main Street Revolution initiative, a partnership between Overstock.com and small and minority-owned business owners across the United States. This initiative creates a national marketing and distribution channel for producers of consumer products by providing the opportunity to sell their products on Overstock.com and O.biz (our B2B website).

In a press statement, Overstock.com Chairman and CEO Patrick Byrne said, "By joining our network these small businesses can reduce their supply chain costs, and opens their products to a mass audience. We will work closely with local chambers of commerce and small business administrations across the country to connect with local businesses and kick start the Main Street Revolution Initiative. In the beginning, these businesses' products will simply be posted in their appropriate shopping categories on Overstock.com. Once a critical mass of partners and products has been reached, the products will be consolidated into a "Main Street" store on Overstock.com. This represents a grand opportunity for producers and consumers nationwide to participate and contribute to the national recovery effort. Main Street can be the engine that lifts us out of the recession that Wall Street created."