Buy.com announced that consumer-goods provider Alice.com will sell on its marketplace and has launched Household Essentials. Alice.com offers products directly from manufacturers, which it says "eliminates the retail middleman and saves lots of costs that manufacturers can pass directly on to you. And in addition to saving you money, the Alice marketplace allows participating brands to have a direct relationship with you."
The Alice.com site allows brands to create a storefront that is fully customized but shares the Alice.com checkout and fulfillment process.
Buy.com said its new Household Essentials store demonstrates its growth as a multi-category marketplace platform and said that in the past year, it has added thousands of products to such categories as pet supplies, musical instruments, health and beauty, toys and baby goods.
Other third-party sellers on Buy.com include Tiger Direct, J&R Electronics, Tilly's and Ice.com.
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Buy.com announced that consumer-goods provider Alice.com will sell on its marketplace and has launched 