Bonanzle is testing a new version of its product detail page. In the test, half of visitors who arrive on a product detail page directly from Google will see the current version of the page, and half of the visitors will see a new version being tested.
The test page has CNN and BusinessWeek logos with testimonials at the top of the page in an effort to establish trust; redesigned buttons to emphasize the "Add to Cart" call-to-action button; and reformatted information about the sellers' number of reviews and feedback percentage to make the information more intuitive to new shoppers (see more information).
Bonanzle also made some design changes to the search interface, including how it presents the number of search results, and by now including sellers in search results.
You may quote up to 50 words of any article on the condition that you attribute the article to
EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com. All other use is prohibited.
Have a question about buying or selling online? Want to get marketing or technical advice? AuctionBytes Discussion Forums are the place to come to get answers to your questions and get advice! Great tips - a refreshing change!
Bonanzle is testing a new version of its product detail page. In the test, half of visitors who arrive on a product detail page directly from Google will see the current version of the page, and half of the visitors will see a new version being tested.