eBay is redesigning its Fashion portal page (www.fashion.ebay.com) in September featuring new page designs, enhanced navigation, and the ability to create personalized Fashion Shopping Profiles. eBay will also highlight branded inventory on search results pages. According to the announcement, "listings directly from brands and retailers will appear alongside the great selection of discounted brand-name and one-of-a-kind items buyers expect to find on eBay."

In addition, eBay will add product pages on a vertical navigation layer on the eBay global header and will redesign landing pages (Women's Clothing, Women's Handbags, Women's Shoes, Men's Clothing, Men's Shoes).

New Fashion Shopping Profiles will allow users to save personalized profiles with preferences (Item Condition, Brand, Size, Color, Format, Seller) and "empower buyers to find their individual style." The profiles can be applied to the new landing pages and the Clothing, Shoes & Accessories search results pages.

Sellers must follow certain guidelines in order to take advantage of the enhancements, including using Item Specifics; uploading quality pictures (photos must have high resolution of at least 1,000 pixels on longest side and use multiple photos to show the item for sale from different angles); and listing variations in a single multi-variation Fixed Price listing. See more information on the announcement page.

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