Online sellers were able to take a look at M2E Pro, an "extension" that integrates eBay with ecommerce platform Magento, during a webinar held Wednesday, Jan. 25 at 10 a.m. PT.
Entitled "Reach Millions of Buyers Through eBay," the webinar was led by ESS-UA executives Paul Pidoprygora, CEO; Alex Pidoprygora, Director of Marketing & Business Development; and Mosses Akizian, Product Marketing Manager.
Magento M2E Pro is currently free to use, and comes with free support. The program features a lot of product and inventory management abilities that allow merchants to manage both eBay listings and other online retail presences from one area. Template-based, it interacts with any of 23 major eBay marketplaces, including eBay Motors.
Akizian emphasized that the extension would help businesses with things such as repetitive tasks, stock/inventory management, data management and updates, and listing management; including those by third-party vendors such as ChannelAdvisor.
The program can work with multiple eBay accounts and multiple Magento stores. With it, a seller can make product, price or quantity changes in Magento, and the eBay item listed with M2E gets updated accordingly - aka, "automated syncing." When you change a template, for example, all items associated with a given template get changed. When a product becomes available/in stock, the eBay listing associated with it gets relisted.
The listing templates provide navigation by sections - General, Description, Price, eBay Store, Shipping, Payment, and Return; and support the major listing types of auction, fixed price, and store inventory. As sales are completed on eBay, M2E imports them and processes them as Magento orders. You can also leave feedback for your buyers automatically.
Paul Pidoprygora walked the webinar attendees through a demo, where he showed how to list an item on the eBay marketplace with M2E, using the example of an "LOLcat" t-shirt.
One webinar participant asked if there would be support for Amazon.com. Pidoprygora confirmed they were implementing Amazon integration at the moment, but they had "ideas about other marketplaces" as well.
Another asked if M2E could be synced with QuickBooks. Pidoprygora replied that while M2E does not, "it is just a bridge between Magento and eBay," and explained that Magento itself syncs with QuickBooks.
Through Magento Connect, sellers can also obtain the use of professional web design services from third-party partners. Magento Connect offers thousands of other extensions, as well.
Those interested in learning how to integrate Magento Go with eBay can view the webinar by visiting this Magento blog post.
Also see Thursday's EcommerceBytes Blog post, Magento Go Leaving ProStores Users in the Lurch?
About the Author
Julia Wilkinson is the author of "The eBay Price Guide" (No Starch Press, 2006) and "eBay Top 100 Simplified Tips & Tricks" (Wiley, 2004-6). Her free "Yard Salers" newsletter is at available at YardSalers.net where you will also find her latest ebook, Flip It Again.
