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eBay Consignment Survey - January 23, 2005


1. Please indicate the kind of consignment store you run
Response Percent

Independent with one location

62%
Independent with multiple locations 14%
A store that is part of an non-franchise chain with plans to go national within the next 12 months 12%
Franchise 10%
Other 2%
2. Some drop-off stores also offer other services as a significant part of their business offerings, such as a copy store or pack & ship store. Please indicate the type of business your store best represents.
Independents Franchises
Auction drop off store only 81.6% 90%
Copy store 0% 0%
Pack & ship store 5.3% 0%
Combination copy/pack & ship store 0% 10%
Other (please specify) 13.2% 0%
3. Are you an official eBay Trading Post, approved by eBay and displaying the Trading Post logo on your site?
Independents Franchises
Yes 42.1% 80%
No 57.9% 20%
4. How many hours a week is your store location open to walk-in traffic?
Independents Franchises
1-20 2.7% 10%
21-40 29.7% 10%
41-60 54.1% 60%
61-80 10.8% 20%
81-100 2.8% 0%
more than 100 0% 0%
5. How long have you been offering eBay consignment services?
Independents Franchises
0-3 months 7.9% 0%
3-6 months 5.3% 10%
6-12 months 42.1% 40%
more than one year 44.7% 50%
6. How do you market your consignment business? (check all that apply)
Independents Franchises
Newspaper 72.7% 88.9%
Radio 27.3% 66.7%
TV 15.2% 44.4%
Link Exchanges 12.1% 22.2%
Internet Advertising 33.3% 77.8%
Search Engine Advertising 30.3% 33.3%
Email Marketing 24.2% 33.3%
Direct Marketing (Print) 36.42% 66.7%
Coupons in Val-Pak (or other comparable mailings) 30.3% 33.3%
Yellow Pages (print) 30.3% 11.1%
Other 15.2% 22.2%
7. What is your marketing budget?
Independents Franchises
$100 a month or less 21.2% 11.1%
Over $100 but less than $500 a month 21.2% 22.2%
Over $500 but less than $1000 a month 18.2% 44.4%
Over $1000 but less than $5000 a month 33.3% 11.1%
Over $5000 a month 6.1% 11.1%
8. Where do you get your business? (Check all that apply.)
Independents Franchises
Walk-in customers 94.3% 88.9%
Fundraising for non-profit organzations/schools 40% 55.6%
Internet 40% 55.6%
Excess inventory from Retail stores 42.9% 77.8%
Excess inventory from Manufacturers 17.1% 55.6%
Excess inventory from Distributors 11.4% 66.7%
Excess inventory from Liquidators 20% 55.6%
My own items 45.7% 33.3%
Other 14.3% 22.2%
9. Where do you get most of your business? (Choose one.)
Independents Franchises
Walk-in customers 74.3% 87.5%
Fundraising for non-profit organzations/schools 0% 0%
Internet 0% 0%
Excess inventory from Retail stores 5.7% 0%
Excess inventory from Manufacturers 2.9% 0%
Excess inventory from Distributors 0% 12.5%
Excess inventory from Liquidators 8.6% 0%
My own items 5.7% 0%
Other (please specify) 2.9% 0%
10. On which marketplaces to you place consignment items for sale? (Please check all that apply.)
Independents Franchises
eBay 100% 100%
Amazon 0% 0%
Yahoo! 3% 0%
Overstock 6.1% 0%
Bidville 3% 0%
Bid4Assets 0% 0%
ePier 3% 0%
SellYourItem 3% 0%
Other 18.2% 11.1%
11. Which auction management software do you use as a primary tool? (Check one.)
Independents Franchises
We developed our own software 27.3% 22.2%
AAASeller 0% 0%
Andale 12.1% 22.2%
AuctionHawk 0% 0%
AuctionHelper 0% 0%
Auctiva 0% 0%
ChannelAdvisor 0% 0%
eBay Sellers Assistant 6.1% 0%
eBay Selling Manager 0% 0%
eBay Selling Manager Pro 6.1% 0%
Estates Online 0% 0%
Marketworks 0% 11.1%
Meridian 3% 0%
Resale World 9.1% 0%
SpareDollar 6.1% 0%
TurboLister 12.1% 0%
Vendio 3% 0%
Zoovy 3% 0%
Other 12.1% 44.4%
12. What kind of shipping services do you offer? Check all that apply
Independents Franchises
USPS 81.8% 66.7%
UPS 69.7% 55.6%
FEDEX 42.4% 55.6%
DHL 6.1% 44.4%
Other 9.1% 22.2%
13. What is your preferred shipping service?
Independents Franchises
USPS 24.2% 11.1%
UPS 54.5% 44.4%
FEDEX 18.2% 22.2%
DHL 3% 11.1%
Other 0% 11.1%
14. Which forms of payment do you accept? (check all that apply)
Independents Franchises
Checks 51.5% 66.7%
Money Orders 93.9% 88.9%
Postal Money Orders 69.7% 66.7%
Credit Cards 36.4% 44.4%
PayPal 100% 100%
CheckFree 9.1% 11.1%
Wire Transfer 27.3% 55.6%
Other 9.1% 11.1%
15. How may full-time employees do you have at this location?
Independents Franchises
1 26.7% 11.1%
2 20% 22.2%
3 30% 11.1%
4 16.7% 22.2%
5 0% 11.1%
6 0% 0%
7 0% 0%
8 3.3% 11.1%
9 0% 0%
10 3.3% 11.1%
16. How may part-time employees do you have at this location?
Independents Franchises
1 38.5% 11.1%
2 26.9% 22.2%
3 19.2% 33.3%
4 3.8% 0%
5 0% 11.1%
6 3.8% 11.1%
7 0% 0%
8 0% 0%
9 0% 0%
10 7.7% 11.1%
17. How many store locations will you or your corporate owner have as of January 15, 2005?
Independents Franchises
1 78.8% 22.2%
2-5 18.2% 44.4%
6-10 0% 0%
More Than 10 3% 33.3%
18. On average, how many customers (consignors) do you serve a week?
Independents Franchises
1-10 25.8% 33.3%
10-20 41.9% 0%
20-30 16.1% 33.3%
30-40 6.5% 0%
40-50 3.2% 11.1%
50-60 0% 0%
More Than 60 6.5% 22.2%
19. On average, how many items do you list for each customer during one visit from the customer?
Independents Franchises
1-5 56.2% 55.6%
6-10 34.4% 22.2%
11-15 6.2% 11.1%
16-20 0% 0%
More than 20 3.1% 11.1%
20. What is your client return rate? (How many clients come back with more items after their item sells?)
Independents Franchises
Less than 10% 6.1% 11.1%
More than10% and less than 20% 3% 11.1%
More than 20% and less than 40% 30.3% 11.1%
More than 40% and less than 60% 18.2% 22.2%
More than 60% and less than 80% 21.2% 22.2%
More than 80% 21.2% 22.2%
21. Please indicate your busiest day of the week in terms of getting consignments.
Independents Franchises
Monday 21.9% 37.5%
Tuesday 25% 25%
Wednesday 18.8% 0%
Thursday 6.2% 12.5%
Friday 0% 0%
Saturday 28.1% 25%
Sunday 0% 0%
22. Please indicate your busiest month in terms of getting consignments.
Independents Franchises
January 3.1% 11.1%
February 3.1% 11.1%
March 0% 0%
April 3.1% 0%
May 3.1% 0%
June 3.1% 0%
July 0% 0%
August 3.1% 0%
September 6.2% 0%
October 9.4% 0%
November 25% 22.2%
December 9.4% 22.2%
Not applicable (have not been in business for 12 months) 31.2% 33.3%
23. What is the average amount of time it takes for your service to research, caption, photograph and list one item on eBay?
Independents Franchises
No more than 5 minutes 0% 11.1%
No more than 10 minutes 15.6% 22.2%
No more than 20 minutes 43.8% 33.3%
No more than 30 minutes 21.9% 22.2%
No more than 40 minutes 12.5% 0%
More than 40 minutes 6.2% 11.1%

24. What is the average sale price (ASP) of the items that you sell on eBay?

Independents Franchises
$0 - $4.99 0% 0%
$5 - $9.99 0% 0%
$10 - $14.99 0% 12.5%
$15 - $19.99 0% 0%
$20 - $24.99 0% 0%
$25 - $29.99 6.2% 0%
$30 - $34.99 3.1% 0%
$35 - $39.99 6.2% 0%
$40 - $44.99 0% 0%
$45 - $49.99 12.5% 0%
$50 - $54.99 12.5% 0%
$55 - $59.99 3.1% 0%
$60 - $64.99 0% 37.5%
$65 - $69.99 0% 0%
$70 - $74.99 0% 0%
$75 - $79.99 9.4% 0%
$80 - $84.99 3.1% 0%
$85 - $89.99 0% 0%
$90 - $94.99 3.1% 0%
$95 - $99.99 6.2% 0%
$100 - $104.99 15.6% 0%
$105 - $109.99 3.1% 0%
$110 - $114.99 3.1% 0%
$115 - $119.99 3.1% 12.5%
$120 - $124.99 3.1% 0%
$125 - $134.99 3.1% 0%
$135 - $144.99 0% 12.5%
$145 or more 3.1% 25%
25. How many items has your consignment service listed on eBay?
Independents Franchises
0 - 100 3% 0%
101 - 200 6.1% 0%
201 - 500 3% 12.5%
501 - 1000 15.2% 0%
1001 - 1500 0% 0%
1501 - 2000 18.2% 12.5%
2001 - 3000 24.2% 12.5%
3001 - 5000 21.2% 25%
5001 or more 9.1% 37.5%
26. What is the sell thru rate of items that you list on eBay? (If you list 100 items, what percentage of them actually sell?)
Independents Franchises
0 - 10% 0% 0%
10 - 20% 0% 0%
20 - 30% 6.1% 0%
30 - 40% 3% 0%
40 - 50% 3% 0%
50 - 60% 0% 0%
60 - 70% 21.2% 50%
70 - 80% 30.3% 0%
80 - 90% 18.2% 25%
90 - 100% 18.2% 25%
27. What percent of the merchandise that you sell, do you own?
Independents Franchises
0% 18.2% 50%
1 - 10% 54.5% 50%
10 - 20% 12.1% 0%
20 - 30% 6.1% 0%
30 - 40% 3% 0%
40 - 50% 0% 0%
50 - 60% 0% 0%
60 - 70% 0% 0%
70 - 80% 0% 0%
80 - 90% 6.1% 0%
90 - 100% 0% 0%
28. How many eBay drop-0ff stores are within a 50 mile radius of your location?
Independents Franchises
0 6.1% 0%
1 3% 0%
2 18.2% 25%
3 12.1% 12.5%
4 15.1% 12.5%
5 21.2% 12.5%
6 9.1% 25.%
7 3% 0%
8 6.1% 0%
9 0% 0%
10 3% 0%
11 0% 0%
12 0% 0%
13 0% 0%
14 0% 0%
15 0% 0%
16 0% 0%
17 0% 0%
18 0% 0%
19 0% 0%
20 0% 0%
More than 20 3% 12.5%
29. Mark how frequently you list the following categories of merchandise on eBay for your customers.
Very Often Often Less Often Hardly Ever
I F I F I F I F
Antiques & Collectibles 58% 88% 39% 12% 3% 0% 0% 0%
Electronics 36% 100% 42% 0% 18% 0% 3% 0%
Jewelry 12% 43% 18% 14% 45% 14% 24% 29%
Photography equipment including digital cameras and video cameras 33% 62% 30% 25% 24% 12% 12% 0%
Cars 0% 0% 3% 14% 47% 43% 50% 43%
Musical Instruments 12% 62% 12% 0% 55% 25% 21% 12%
Clothing and accessories 12% 0% 18% 50% 33% 25% 36% 25%
DVDs/Games/CDs 6% 25% 24% 25% 42% 12% 27% 38%
Books 9% 12% 21% 25% 33% 25% 36% 38%
30. Were you selling on eBay before you opened your dropoff store?
Independents Franchises
Yes 93.9% 75%
No 6.1% 25%
31. Do you offer any other services in your store? (Check all that apply)
Independents Franchises
Webhosting 3.2% 12.5%
Site Design 3.2% 25%
Training Classes 12.9% 25%
Shipping 16.1% 50%
Don't Offer any other Services 58.1% 50%
Other 22.6% 25%
32. Do you accept returns?
Independents Franchises
Yes 84.8% 100%
No 15.2% 0%
33. What do you do with returns?
Independents Franchises
Return them to owner (consignor) 28.6% 0%
Donate to charity 0% 0%
Owner (consignor) decides what to do with returns 57.1% 42.9%
Other (please specify) 14.3% 57.1%
34. Has this business met your original expectations?
Independents Franchises
Yes 51.5% 100%
No 48.5% 0%
35. In retrospect how would you evaluate the growth opportunities in online consignment services over the past 12 months?
Independents Franchises
High growth 50% 62.5%
Some growth 34.4% 25%
Low growth 15.6% 12.5%
No growth 0% 0%
36. Looking forward over the next 12 months (2005) what is your forecast for growth opportunities in online consignment services?
Independents Franchises
High growth 53.1% 75%
Some growth 28.1% 25%
Low growth 18.8% 0%
No growth 0% 0%
37. How many years have you had your eBay ID
Independents Franchises
Less than 1 6.2% 25%
1-2 years 18.8% 25%
3-4 years 21.9% 25%
5-6 years 25% 12.5%
More than 6 years 28.1% 12.5%

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