|
|
|
eBay Consignment Survey - January 23, 2005 |
1. Please indicate the kind of consignment store you run |
|
Response
Percent |
Independent with one location |
62% |
| Independent with multiple locations |
14% |
| A store that is part of an non-franchise chain with plans to go national
within the next 12 months |
12% |
| Franchise |
10% |
| Other |
2% |
|
|
|
| 2. Some drop-off stores also offer other services as a significant part
of their business offerings, such as a copy store or pack & ship store. Please
indicate the type of business your store best represents. |
|
|
Independents |
Franchises |
| Auction drop off store only |
81.6% |
90% |
| Copy store |
0% |
0% |
| Pack & ship store |
5.3% |
0% |
| Combination copy/pack & ship store |
0% |
10% |
| Other (please specify) |
13.2% |
0% |
|
|
|
| 3. Are you an official eBay Trading Post, approved by eBay and
displaying the Trading Post logo on your site? |
|
|
Independents |
Franchises |
| Yes |
42.1% |
80% |
| No |
57.9% |
20% |
|
|
|
| 4. How many hours a week is your store location open to walk-in
traffic? |
|
Independents |
Franchises |
| 1-20 |
2.7% |
10% |
| 21-40 |
29.7% |
10% |
| 41-60 |
54.1% |
60% |
| 61-80 |
10.8% |
20% |
| 81-100 |
2.8% |
0% |
| more than 100 |
0% |
0% |
|
|
|
| 5. How long have you been offering eBay consignment services? |
|
Independents |
Franchises |
| 0-3 months |
7.9% |
0% |
| 3-6 months |
5.3% |
10% |
| 6-12 months |
42.1% |
40% |
| more than one year |
44.7% |
50% |
|
|
|
| 6. How do you market your consignment business? (check all that apply) |
|
Independents |
Franchises |
| Newspaper |
72.7% |
88.9% |
| Radio |
27.3% |
66.7% |
| TV |
15.2% |
44.4% |
| Link
Exchanges |
12.1% |
22.2% |
| Internet
Advertising |
33.3% |
77.8% |
| Search Engine
Advertising |
30.3% |
33.3% |
| Email
Marketing |
24.2% |
33.3% |
| Direct
Marketing (Print) |
36.42% |
66.7% |
| Coupons in Val-Pak (or other comparable mailings) |
30.3% |
33.3% |
| Yellow Pages (print) |
30.3% |
11.1% |
| Other |
15.2% |
22.2% |
|
|
| 7. What is your marketing budget? |
|
Independents |
Franchises |
| $100 a month or less |
21.2% |
11.1% |
| Over $100 but less than $500 a month |
21.2% |
22.2% |
| Over $500 but less than $1000 a month |
18.2% |
44.4% |
| Over $1000 but less than $5000 a month |
33.3% |
11.1% |
| Over $5000 a month |
6.1% |
11.1% |
|
|
|
| 8. Where do you get your business? (Check all that apply.) |
|
Independents |
Franchises |
| Walk-in
customers |
94.3% |
88.9% |
| Fundraising
for non-profit organzations/schools |
40% |
55.6% |
| Internet |
40% |
55.6% |
| Excess
inventory from Retail stores |
42.9% |
77.8% |
| Excess
inventory from Manufacturers |
17.1% |
55.6% |
| Excess
inventory from Distributors |
11.4% |
66.7% |
| Excess
inventory from Liquidators |
20% |
55.6% |
| My
own items |
45.7% |
33.3% |
| Other |
14.3% |
22.2% |
|
|
|
| 9. Where do you get most of your business? (Choose one.) |
|
Independents |
Franchises |
| Walk-in customers |
74.3% |
87.5% |
| Fundraising for non-profit organzations/schools |
0% |
0% |
| Internet |
0% |
0% |
| Excess inventory from Retail stores |
5.7% |
0% |
| Excess inventory from Manufacturers |
2.9% |
0% |
| Excess inventory from Distributors |
0% |
12.5% |
| Excess inventory from Liquidators |
8.6% |
0% |
| My own items |
5.7% |
0% |
| Other (please specify) |
2.9% |
0% |
|
|
|
| 10. On which marketplaces to you place consignment items for sale?
(Please check all that apply.) |
|
Independents |
Franchises |
| eBay |
100% |
100% |
| Amazon |
0% |
0% |
| Yahoo! |
3% |
0% |
| Overstock |
6.1% |
0% |
| Bidville |
3% |
0% |
| Bid4Assets |
0% |
0% |
| ePier |
3% |
0% |
| SellYourItem |
3% |
0% |
| Other |
18.2% |
11.1% |
|
|
|
| 11. Which auction management software do you use as a primary tool?
(Check one.) |
|
Independents |
Franchises |
| We developed our own software |
27.3% |
22.2% |
| AAASeller |
0% |
0% |
| Andale |
12.1% |
22.2% |
| AuctionHawk |
0% |
0% |
| AuctionHelper |
0% |
0% |
| Auctiva |
0% |
0% |
| ChannelAdvisor |
0% |
0% |
| eBay Sellers
Assistant |
6.1% |
0% |
| eBay Selling
Manager |
0% |
0% |
| eBay Selling
Manager Pro |
6.1% |
0% |
| Estates
Online |
0% |
0% |
| Marketworks |
0% |
11.1% |
| Meridian |
3% |
0% |
| Resale World |
9.1% |
0% |
| SpareDollar |
6.1% |
0% |
| TurboLister |
12.1% |
0% |
| Vendio |
3% |
0% |
| Zoovy |
3% |
0% |
| Other |
12.1% |
44.4% |
|
|
|
| 12. What kind of shipping services do you offer? Check all that apply |
 |
Independents |
Franchises |
| USPS |
81.8% |
66.7% |
| UPS |
69.7% |
55.6% |
| FEDEX |
42.4% |
55.6% |
| DHL |
6.1% |
44.4% |
| Other |
9.1% |
22.2% |
|
| 13. What is your preferred shipping service? |
|
Independents |
Franchises |
| USPS |
24.2% |
11.1% |
| UPS |
54.5% |
44.4% |
| FEDEX |
18.2% |
22.2% |
| DHL |
3% |
11.1% |
| Other |
0% |
11.1% |
|
| 14. Which forms of payment do you accept? (check all that apply) |
|
Independents |
Franchises |
| Checks |
51.5% |
66.7% |
| Money Orders |
93.9% |
88.9% |
| Postal Money Orders |
69.7% |
66.7% |
| Credit Cards |
36.4% |
44.4% |
| PayPal |
100% |
100% |
| CheckFree |
9.1% |
11.1% |
| Wire Transfer |
27.3% |
55.6% |
| Other |
9.1% |
11.1% |
|
|
|
| 15. How may full-time employees do you have at this location? |
|
Independents |
Franchises |
| 1 |
26.7% |
11.1% |
| 2 |
20% |
22.2% |
| 3 |
30% |
11.1% |
| 4 |
16.7% |
22.2% |
| 5 |
0% |
11.1% |
| 6 |
0% |
0% |
| 7 |
0% |
0% |
| 8 |
3.3% |
11.1% |
| 9 |
0% |
0% |
| 10 |
3.3% |
11.1% |
|
| 16. How may part-time employees do you have at this location? |
|
Independents |
Franchises |
| 1 |
38.5% |
11.1% |
| 2 |
26.9% |
22.2% |
| 3 |
19.2% |
33.3% |
| 4 |
3.8% |
0% |
| 5 |
0% |
11.1% |
| 6 |
3.8% |
11.1% |
| 7 |
0% |
0% |
| 8 |
0% |
0% |
| 9 |
0% |
0% |
| 10 |
7.7% |
11.1% |
|
| 17. How many store locations will you or your corporate owner have as
of January 15, 2005? |
|
Independents |
Franchises |
| 1 |
78.8% |
22.2% |
| 2-5 |
18.2% |
44.4% |
| 6-10 |
0% |
0% |
| More Than 10 |
3% |
33.3% |
|
| 18. On average, how many customers (consignors) do you serve a week? |
|
Independents |
Franchises |
| 1-10 |
25.8% |
33.3% |
| 10-20 |
41.9% |
0% |
| 20-30 |
16.1% |
33.3% |
| 30-40 |
6.5% |
0% |
| 40-50 |
3.2% |
11.1% |
| 50-60 |
0% |
0% |
| More Than 60 |
6.5% |
22.2% |
|
|
|
| 19. On average, how many items do you list for each customer during one
visit from the customer? |
|
Independents |
Franchises |
| 1-5 |
56.2% |
55.6% |
| 6-10 |
34.4% |
22.2% |
| 11-15 |
6.2% |
11.1% |
| 16-20 |
0% |
0% |
| More than 20 |
3.1% |
11.1% |
|
| 20. What is your client return rate? (How many clients come back with
more items after their item sells?) |
|
Independents |
Franchises |
| Less than 10% |
6.1% |
11.1% |
| More than10% and less than 20% |
3% |
11.1% |
| More than 20% and less than 40% |
30.3% |
11.1% |
| More than 40% and less than 60% |
18.2% |
22.2% |
| More than 60% and less than 80% |
21.2% |
22.2% |
| More than 80% |
21.2% |
22.2% |
|
|
|
| 21. Please indicate your busiest day of the week in terms of getting
consignments. |
|
Independents |
Franchises |
| Monday |
21.9% |
37.5% |
| Tuesday |
25% |
25% |
| Wednesday |
18.8% |
0% |
| Thursday |
6.2% |
12.5% |
| Friday |
0% |
0% |
| Saturday |
28.1% |
25% |
| Sunday |
0% |
0% |
|
|
| 22. Please indicate your busiest month in terms of getting
consignments. |
|
Independents |
Franchises |
| January |
3.1% |
11.1% |
| February |
3.1% |
11.1% |
| March |
0% |
0% |
| April |
3.1% |
0% |
| May |
3.1% |
0% |
| June |
3.1% |
0% |
| July |
0% |
0% |
| August |
3.1% |
0% |
| September |
6.2% |
0% |
| October |
9.4% |
0% |
| November |
25% |
22.2% |
| December |
9.4% |
22.2% |
| Not applicable (have not been in business for 12 months) |
31.2% |
33.3% |
|
| 23. What is the average amount of time it takes for your service to
research, caption, photograph and list one item on eBay? |
|
Independents |
Franchises |
| No more than 5 minutes |
0% |
11.1% |
| No more than 10 minutes |
15.6% |
22.2% |
| No more than 20 minutes |
43.8% |
33.3% |
| No more than 30 minutes |
21.9% |
22.2% |
| No more than 40 minutes |
12.5% |
0% |
| More than 40 minutes |
6.2% |
11.1% |
|
|
|
24. What is the average sale price (ASP) of
the items that you sell on eBay? |
|
Independents |
Franchises |
| $0 - $4.99 |
0% |
0% |
| $5 - $9.99 |
0% |
0% |
| $10 - $14.99 |
0% |
12.5% |
| $15 - $19.99 |
0% |
0% |
| $20 - $24.99 |
0% |
0% |
| $25 - $29.99 |
6.2% |
0% |
| $30 - $34.99 |
3.1% |
0% |
| $35 - $39.99 |
6.2% |
0% |
| $40 - $44.99 |
0% |
0% |
| $45 - $49.99 |
12.5% |
0% |
| $50 - $54.99 |
12.5% |
0% |
| $55 - $59.99 |
3.1% |
0% |
| $60 - $64.99 |
0% |
37.5% |
| $65 - $69.99 |
0% |
0% |
| $70 - $74.99 |
0% |
0% |
| $75 - $79.99 |
9.4% |
0% |
| $80 - $84.99 |
3.1% |
0% |
| $85 - $89.99 |
0% |
0% |
| $90 - $94.99 |
3.1% |
0% |
| $95 - $99.99 |
6.2% |
0% |
| $100 - $104.99 |
15.6% |
0% |
| $105 - $109.99 |
3.1% |
0% |
| $110 - $114.99 |
3.1% |
0% |
| $115 - $119.99 |
3.1% |
12.5% |
| $120 - $124.99 |
3.1% |
0% |
| $125 - $134.99 |
3.1% |
0% |
| $135 - $144.99 |
0% |
12.5% |
| $145 or more |
3.1% |
25% |
|
|
|
| 25. How many items has your consignment service listed on eBay? |
|
Independents |
Franchises |
| 0 - 100 |
3% |
0% |
| 101 - 200 |
6.1% |
0% |
| 201 - 500 |
3% |
12.5% |
| 501 - 1000 |
15.2% |
0% |
| 1001 - 1500 |
0% |
0% |
| 1501 - 2000 |
18.2% |
12.5% |
| 2001 - 3000 |
24.2% |
12.5% |
| 3001 - 5000 |
21.2% |
25% |
| 5001 or more |
9.1% |
37.5% |
|
| 26. What is the sell thru rate of items that you list on eBay? (If you
list 100 items, what percentage of them actually sell?) |
|
Independents |
Franchises |
| 0 - 10% |
0% |
0% |
| 10 - 20% |
0% |
0% |
| 20 - 30% |
6.1% |
0% |
| 30 - 40% |
3% |
0% |
| 40 - 50% |
3% |
0% |
| 50 - 60% |
0% |
0% |
| 60 - 70% |
21.2% |
50% |
| 70 - 80% |
30.3% |
0% |
| 80 - 90% |
18.2% |
25% |
| 90 - 100% |
18.2% |
25% |
|
| 27. What percent of the merchandise that you sell, do you own? |
|
Independents |
Franchises |
| 0% |
18.2% |
50% |
| 1 - 10% |
54.5% |
50% |
| 10 - 20% |
12.1% |
0% |
| 20 - 30% |
6.1% |
0% |
| 30 - 40% |
3% |
0% |
| 40 - 50% |
0% |
0% |
| 50 - 60% |
0% |
0% |
| 60 - 70% |
0% |
0% |
| 70 - 80% |
0% |
0% |
| 80 - 90% |
6.1% |
0% |
| 90 - 100% |
0% |
0% |
|
| 28. How many eBay drop-0ff stores are within a 50 mile radius of your
location? |
|
Independents |
Franchises |
| 0 |
6.1% |
0% |
| 1 |
3% |
0% |
| 2 |
18.2% |
25% |
| 3 |
12.1% |
12.5% |
| 4 |
15.1% |
12.5% |
| 5 |
21.2% |
12.5% |
| 6 |
9.1% |
25.% |
| 7 |
3% |
0% |
| 8 |
6.1% |
0% |
| 9 |
0% |
0% |
| 10 |
3% |
0% |
| 11 |
0% |
0% |
| 12 |
0% |
0% |
| 13 |
0% |
0% |
| 14 |
0% |
0% |
| 15 |
0% |
0% |
| 16 |
0% |
0% |
| 17 |
0% |
0% |
| 18 |
0% |
0% |
| 19 |
0% |
0% |
| 20 |
0% |
0% |
| More than 20 |
3% |
12.5% |
|
| 29. Mark how frequently you list the following categories of
merchandise on eBay for your customers. |
|
Very Often |
Often |
Less Often |
Hardly Ever |
| I |
F |
I |
F |
I |
F |
I |
F |
| Antiques & Collectibles |
58% |
88% |
39% |
12% |
3% |
0% |
0% |
0% |
| Electronics |
36% |
100% |
42% |
0% |
18% |
0% |
3% |
0% |
| Jewelry |
12% |
43% |
18% |
14% |
45% |
14% |
24% |
29% |
| Photography equipment including digital cameras and
video cameras |
33% |
62% |
30% |
25% |
24% |
12% |
12% |
0% |
| Cars |
0% |
0% |
3% |
14% |
47% |
43% |
50% |
43% |
| Musical Instruments |
12% |
62% |
12% |
0% |
55% |
25% |
21% |
12% |
| Clothing and accessories |
12% |
0% |
18% |
50% |
33% |
25% |
36% |
25% |
| DVDs/Games/CDs |
6% |
25% |
24% |
25% |
42% |
12% |
27% |
38% |
| Books |
9% |
12% |
21% |
25% |
33% |
25% |
36% |
38% |
|
| 30. Were you selling on eBay before you opened your dropoff store? |
|
Independents |
Franchises |
| Yes |
93.9% |
75% |
| No |
6.1% |
25% |
|
|
| 31. Do you offer any other services in your store? (Check all that
apply) |
|
Independents |
Franchises |
| Webhosting |
3.2% |
12.5% |
| Site Design |
3.2% |
25% |
| Training
Classes |
12.9% |
25% |
| Shipping |
16.1% |
50% |
| Don't Offer
any other Services |
58.1% |
50% |
| Other |
22.6% |
25% |
|
| 32. Do you accept returns? |
|
Independents |
Franchises |
| Yes |
84.8% |
100% |
| No |
15.2% |
0% |
|
|
| 33. What do you do with returns? |
|
Independents |
Franchises |
| Return them to owner (consignor) |
28.6% |
0% |
| Donate to charity |
0% |
0% |
| Owner (consignor) decides what to do with returns |
57.1% |
42.9% |
| Other (please specify) |
14.3% |
57.1% |
|
|
|
| 34.
Has this business met your original expectations? |
|
|
Independents |
Franchises |
| Yes |
51.5% |
100% |
| No |
48.5% |
0% |
|
|
|
| 35. In retrospect how would you evaluate the growth opportunities in
online consignment services over the past 12 months? |
|
|
Independents |
Franchises |
| High growth |
50% |
62.5% |
| Some growth |
34.4% |
25% |
| Low growth |
15.6% |
12.5% |
| No growth |
0% |
0% |
|
|
|
| 36. Looking forward over the next 12 months (2005) what is your
forecast for growth opportunities in online consignment services? |
|
Independents |
Franchises |
| High growth |
53.1% |
75% |
| Some growth |
28.1% |
25% |
| Low growth |
18.8% |
0% |
| No growth |
0% |
0% |
|
|
|
| 37. How many years have you had your eBay ID |
|
Independents |
Franchises |
| Less than 1 |
6.2% |
25% |
| 1-2 years |
18.8% |
25% |
| 3-4 years |
21.9% |
25% |
| 5-6 years |
25% |
12.5% |
| More than 6 years |
28.1% |
12.5% |
|
|
|
|
