EcommerceBytes-Update, Number 72 - June 16, 2002 - ISSN 1528-6703 Previous |
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Online Auction Marketing: Profiting on the Internet with Your Collectibles
One of the best ways to increase your collectibles profits online is to tap into resources like niche associations, clubs or organizations. Luckily, the Internet provides some superb, easy-to-use tools that will enable you to zero in on your desired knowledge faster than the speed of light. Or at least as fast as your fingers fly.
Want to uncover collectible communities in which your future customers probably gather? Follow these steps below!
First, determine what kinds of enthusiasts you want to find. People who live for telephone glass insulators? People who would swap a winning lottery ticket for a first edition boxed Luke Skywalker in mint condition? People who laugh hysterically when their friends ask them why their kitchen counters simply showcase Willow ware and nothing more? The noun will be the one of the keywords you will use.
Next, the best search engine for this particular brand of researching is Google at http://www.google.com. Visit there now, type in your keyword, and then tack on the word "collectors."
Finally, become part of the community. Once you've found associations and communities in which to network, do NOT just send out emails offering to sell your collections! No, no, no, that would be perceived almost certainly as spam, and you would suffer the tortures of the darned if you did this.
Instead, start participating in the forums and discussions at the site. Get yourself known by the community. Ensure your signature has links back to your site (it's generally considered okay to include a return link) and engage in conversations.
When you become known as an expert in the field, your marketing opportunities become far greater. After all, from whom would you prefer to buy? Someone about whom you know absolutely nothing, or a known collector who has demonstrated superior knowledge?
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