Steiner Associates is the only research and publishing firm that focuses exclusively on the Online Auction Industry. We deliver high-quality research, analysis and consulting about auction distribution strategy and deployment to a wide range of vendors, retailers, manufacturers and distributors.

Steiner Associates began publishing AuctionBytes.com in 1999 to help small merchants sell online through auction and fixed-price venues. We are able to leverage our in-depth experience to help merchants increase their understanding of auction users and the auction selling process.

Steiner Associates can help you:

  • Gain an understanding of the auction selling process
  • Assess auction sites and develop an appropriate strategy
  • Evaluate Auction Management Solutions
  • Understand auction purchase behavior
  • Keep up with industry trends
  • Develop an effective online auction presence

We provide a wide range of services to vendors and enterprise clients to help them sell online through auction and fixed-price venues.

Market Research and Consulting Services

q Consulting

  • Product evaluations
  • Usability studies
  • Pricing evaluations

q Market Research

  • Competitive analysis
  • Focus groups (offline and online)
  • Surveys
  • Market studies 

Steiner Associates' report on Auction Management Solutions is now available.

To inquire about custom market research and consulting services contact:

Ina Steiner, Director of Research Services
Steiner Associates
PO Box 668
Natick, MA 01760
Email: ina@auctionbytes.com
Tel. 508-655-5697

Ina Steiner is Director of Research Services and Co-Founder and Editor of AuctionBytes.com. Ina has worked in market research and publishing for 17 years, including positions at BiblioData and Leading Edge Computers. Ina has completed market research assignments for clients including International Data Corporation, Millipore Corporation and Polaroid Corporation. Ina has published articles about research and technology in Online Magazine , FreePint and The CyberSkeptic's Guide to Internet Research.

Ina earned an MBA with highest honors from Simmons College School of Management in Boston, Massachusetts, and a B.S. in Business Administration from Massachusetts College of Liberal Arts, formerly known as North Adams State College. Email Ina at ina@auctionbytes.com.


Ruth Winett is principal of Winett Associates, a Framingham, Massachusetts-based Market Research firm. Through an alliance with Ms. Winett, Steiner Associates is able to offer custom market research to clients who are exploring the online auction distribution channel and ecommerce industry.

Prior to founding Winett Associates in 1992, Ms. Winett was an Analyst at FB Partners, an international business development and consulting firm and a Product/Project Manager at Venture Economics. Prior to its acquisition, Venture Economics was a publishing and consulting company that served the venture capital industry. She was also a Research Coordinator at Leading Edge Products.

Ms. Winett presents guest lectures to Babson College MBA students on Market Research and publishes articles in Mass High Tech, Business Marketing, Computerworld, and other publications. She received an MBA from Babson College, an MAT from Harvard University, and a BA from the University of Pennsylvania.